The document is a study on the sports sector in Morocco, prepared for the Agence Française de Développement (AFD) by PwC. It begins by highlighting the youth demographic, which represents a third of the population, as a key opportunity for developing the sports industry as an economic sector that creates jobs. The study outlines the current organization of sports in Morocco, focusing on major sports like football, equestrianism, and athletics, and identifies initiatives promoting sports and development. It discusses the National Sports Strategy 2008-2020 aimed at promoting sports participation and modernizing sports governance. Key challenges include insufficient training and professionalization in sports careers, a weak regulatory framework, and an inadequate financing system for sports infrastructure. Recommendations are provided for enhancing local government involvement, improving regulatory frameworks, and promoting public-private partnerships for financing sports initiatives.